Vanessa Caldarera's project will see her investigating the various options that are available for presentation and marketing of glasshouse grown vegetables, and then promoting the sale of the produce through an interactive web page.
Her project will initially see her working with Chisholm Institute as her industry partner, and once she has her project established, Vanessa is looking to trial her system with other growers.
Vanessa's initial research has found that a staggering 70% of the Australian public interact in some form of social networking and e commerce, and is looking to capitalise on this vast interest through the use of her website.
Whilst overseas Vanessa will be focusing on all aspects of product handling and packaging to give her a better insight in to the operations that lead up to the marketing process.
Her ultimate goal is to provide an electronic medium that allows growers ease of marketing, better sales and returns, and which ultimately sees the consumer gaining access to fresh produce through an alternative supply source.
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